We are passionate about wild camping but understand that for every person that loves ‘going wild’ there is also someone who loves the idea but is a bit more reluctant to give up their home comforts. This simple belief has been the cornerstone of our ethos. We have found the most beautiful wild locations and created there the most comfortable canvas living that you will enjoy anywhere in the world. We have travelled as far as Jodpur in India researching luxury canvas accommodation and what we have learnt has been literally sewn into our award-winning lodges.

Wild Luxury opened for is first season at The Hideaway in 2011. Since that time it has expanded to two sites and also has a summer Wild camping option called Wild Camp.

We allow families and couples the opportunity to enjoy everything that is so special about escaping from the world but in a really cosy and easy environment. Our private camps are in those impossibly idyllic places that just cry out to be camped in but everything is already there for you to enjoy. On top of that there is easy access to amazing beaches, great days out and you are in one of those rare parts of England where nobody is passing through, everyone has made the journey for a reason. This is one of those unique holidays where you can try new things in a fun and really fulfilling way.



The Wild Luxury Team is the secret of our success. At full capacity Wild Luxury can sleep over 130 people at our three camps. Many of our dedicated and enthusiastic team have been with us right from the start and are still making a very real difference every single day.

Our Camp Directors and Team Leaders are the backbone of our business with Chris Green and Trinka Edmonds at Thornham Bay and Tash Lawton and Jodie Ward at the Hideaway.

Wild Luxury was founded by Jonathan Barber who has over 15 years experience in the educational travel industry having been Group Marketing Director at Kingswood Education and Adventure Centres and Group Development Director at Education Travel Group.

ETG was one of the leading school tours and adventure holiday providers in the UK with annually over 250,000 young people participating in their programme Wild Luxury Team at the Mayors Awards within the UK and abroad.

In 2012, Wild Luxury was runner up to “New Business of the Year”. In 2014 was named by the Sunday Times as one of the “Top 100 Ultimate Holiday Experiences in the World” and was runner up for Norfolk’s “Best Coastal Attraction”. In 2015 Jonathan talked about the team at Wild Luxury prior to winning the Mayors Award for travel and tourism.


Jonathan Barber


Chris Green

Thornham Bay

Trinka Edmonds

Thornham Bay

Tash Lawton

The Hideaway

Jodie Ward

The Hideaway


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